Jewelry production requires substantial energy and extensive mining. This leads to habitat destruction, water pollution and deforestation, among others.
Manufacturing jewelry, in fact, consumes significant amounts of energy; a single gold ring can require as much energy as powering a household for over a month. Equally, gold mining alone can use up to 180,000 liters of water per kg of gold extracted.
AJA tries to reverse the disposable mindset promoted among customers to mitigate the negative effects of jewelry production.